Client: Boxcar Theatre
Project: Wonderful World of Alcohol / Mr. Tipsy’s Down the Hatch!
Location: The Palace Theater, San Francisco / London, England
Event Type: Public Attraction

The Challenge:
Boxcar Theatre, producers of San Francisco’s most famous immersive theatre show “The Speakeasy”, hired ThemeDream Productions to assist with brand development, marketing design, experiential ideation and production design for their “Wonderful World of Alcohol”: An Immersive Cocktail Experience. This one-of-a-kind public attraction creatively paired liquor tastings with over 7 fully immersive themed environments and live costumed actors. For example, guests would enter a cowboy saloon with an Old West bartender s erving whiskey shots while taking selfies behind bars in an old rustic jail cell, then meander into a freezing Siberian ice cave where a USSR soldier served you a Mini-Moscow Mule.

The Results:
ThemeDream Creative Labs developed original ideations for these immersive environments and Instagram-friendly photo opportunities. ThemeDream Marketing inspired and oversaw the design and development of a Disney-like cartoon parrot character mascot named Mr. Tipsy. ThemeDream worked closely with Boxcar on logo, website, and investor brochure design as well as executed the digital marketing campaign targeting potential investors that successfully generated over 300 leads that ultimately resulted in significant funding for the project. Due to Covid lockdowns in California, the project was moved to London, England where ultimately London agencies took over the final execution. Due to differences in culture pertaining to public advertising of liquor, ThemeDream was asked to innovate a “UK friendly” name for the attraction and “Mr. Tipsy’s Down the Hatch!” was born. “Mr. Tipsy’s Down the Hatch!” successfully opened in London in 2021

Services Provided:
Creative Direction ◇ Experiential ◇ Fabrication ◇ Immersive Environments ◇ Set Design ◇ Audio/Visual ◇ Custom Video Graphics ◇ Lighting ◇ Custom Décor ◇ Gaming ◇ Entertainment ◇ Talent Management ◇ Staffing ◇ ◇ Catering Management ◇ Graphic Design ◇ Photography Services ◇ Videography Services